Designed to fill the gap in the market for gender-fluid apparel, Cutting Gender creates a range of clothing that can be modified to accommodate hybridity, fluidity, and individuality.

The Fluid Manifest 

Values
001 Body and mindfulness
002 Kindness towards others
003 Organic inclusion

Mission Statement
001 Modifying clothing to match your identity; gender, body, mood
002 Manifest of diversity 
003 Personalize your message

Vision
001 Be inclusive, not exclusive 
002 Committed to equal rights and opportunities 
003 Courageous to try something new

Behavior
001 Future- and community-oriented
002 Innovative 
003 Real talk - real actions 

Skills
001 Individual
002 Curious 
003 Direct

USP
001 Expressing body, gender, and emotions  through modifiable clothing
002 Supporting the community and their needs
003 Clothing that evolves with the body and mind

Framework (at the beginning)
001 Switzerland-wide
002 An umbrella brand with 3 sub-collections 
003 Online distribution - location independence